PMA DSM has ended

Create Your Own Event

PMA DSM

2:00pm EDT

Mobile: How to Leverage Mobile Marketing & Social Media for the Omni-Channel Shopper - Joel Morrow, CEO, Mobile Fusion Glenbrook Room New Ideas/New Technology - Shopper Technology Worth Watching: New Research from Forrester - Corinne Madigan, Researcher, Forrester Bedford Room Best Activation Practices - Bleachable Moments: Bringing a 100 year old brand into today’s digital world Long Ridge Room 3 BREAKOUTTRACKS: Social/E-Commerce/Best Activation Practices Sheraton Stamford

2:45pm EDT

Mobile: Monetizing Mobile: The Answer Everyone’s Searching For - Andrew Freeman, Trade Marketing Manager, Off Premise-Dutch Brands, Heineken USA and John Lim, CEO, Life in Mobile Glenbrook Room Best Activation Practices - Omni-Channel Storytelling - Ben Kennedy, Group Director, Mobile Marketing, Integer Long Ridge Room New Ideas/New Technology - Insights from the Cutting Edge of Digital Shopping Lists: Beth-Ann Eason, SVP, Conde Nast, Geoff Allen, CEO, ZipList.com, Harris Teeter, Chase Cabanillas - Director, Technology Archi... Bedford Room

10:30am EDT

Best Activation Practice and/or ROI & Measurement: Managing Your Omni-Channel Investments - Dan Kersten, Consumer Promotion Manager, Kimberly-Clark & Jonathan Treiber, CEO, RevTrax Long Ridge Room How to have a great 4th Quarter and celebrate in January when your quarterly results come in - Kim Rayburn, SVP, BIGinsight Glenbrook Room

11:10am EDT

Connecting the Digital to the Physical: Mark Shaw, Director of Shopper Marketing, Unilever and Adam Roe, CEO, Lunchbox Bedford Room OMNI-CHANNEL INSIGHTS: New Path to Purchase - Brian Cohen, CatapultRPM Sheraton Stamford

11:45am EDT

Turn Social Media into Social commerce: Mark Piening, VP Business Development, BazaarVoice and Eve Richey, Executive Director of Global Digital Marketing, Dell Bedford Room New Research Session: POP For the Digital Age -- Leslie Clifford, Executive Director, Strategic Planning, G2 Glenbrook Room